Why Properties Fail to Sell

Why Properties Fail to Sell


Getting your property SOLD


Drive through any neighborhood or search online in neighborhoods that have homes for sale you will find the same thing. Within the same area there are homes that are selling while others sit, sometimes for months without selling. 


The Number 1 variable that determines whether a home will sell or sit is the demand that is created for the property. A Real Estate Agent's primary objective should be to create a lot of demand for the property in order to not only generate an offer but to also sell for the highest price possible. 


In Order to create demand for a property, there must be specific written marketing plan for that type of property. If there is not a specific plan for the property, the agent is probably using a "one size fits all" approach.  This in ineffective because it's relying on luck to generate an offer. Think about the hundreds of different types of property that exist in your market right now. There is a different type of buyer for each one. Simply putting a property on the MLS and hoping it sells is like getting in the car and driving for house and hoping you end up where you wanted to go.  


In absence of an effective marketing program, many agents will turn to lowering the asking price as a strategy to sell. While lowering the asking price will tropical generate more interest it also impacts the bottom line that the seller is most concern with. In short, if the only marketing plan that an agent has, is solely based on pricing, the only one that wins is the agent. 


Selling for the highest price possible requires that you hire an agent with a proven track record of selling properties like yours, along with a written marketing plan. If you start there, the agent will help you determine what the best pricing strategy is while will allow you to sell for the highest price possible in the timeframe that works for your plans.